How can you determine whether your social marketing strategy is successful or not? Contrary to the general view, increase in sales or profits is not the sole hallmark of a successful strategy. Rather, that is the inevitable consequence of a functional social marketing...
Our species is obsessed with numbers. A man who lives up to a hundred years is praised and felicitated. Yet, nobody bothers to ask what he did in those hundred years. Others who may have lived for just 30 years may have done more with their lives. Yet, we are...
