In a perfect world, the popularity of your tweet would depend on the nature of information provided, the language used in the tweet, and its relevance. A logical and rational person will consider these factors before retweeting the tweet and following account. Unfortunately, we don’t live in a perfect world.
In the world we live in, Twitter users will spend a lot of time mulling over completely irrelevant factors like the number of followers of your account, the frequency of your tweets, your taste in fashion, your political leanings, your choice of pet – dog or cat, and, of course, whether you are in favour or against leaving the European Union.
Social life in the virtual world can get really embarrassing. Yet, this is where we are and we might as well make the best out of it. While you can’t do much about those who drag the EU into every single topic under the sun, you can impress those who make a big deal of the total number of followers of your Twitter account. Just buy Twitter followers.
By itself, the number has absolutely no relevance. It’s like learning that UK’s nominal GDP in 2014 was £3.250 trillion. Sounds cool, but what exactly does it mean? What is the per capita income per citizen? What was the figure in 2013? Has it improved in the past ten years? Without these additional details, the GDP figure is…well… just a number.
In the same way, the number of followers of your Twitter account is just a number. Yet, it is a big number for some, and you are better off just giving them what they want instead of trying to fight a battle you just cannot win.
If it’s any consolation, you won’t be the only person on Twitter to resort to such a tactic. There have been innumerable instances where Twitter accounts of big brands, companies, and even celebrities witnessed a suspiciously rapid increase in its number of followers in an impossibly short period of time.
The important thing is to not get too pleased about having many thousands of followers on Twitter. They may be real accounts opened by real individuals, but the success or failure of your Twitter marketing strategy will depend on the quality of your tweets and your capacity to engage with your audience.
You have the option of worrying about the ethical and moral implications of such a move. Or, you could simply get this annoying hindrance out of your way so that you can get on with posting interesting and fun-to-read tweets to impress your Twitter audience.