Want to make it big in the world of social media? Get prepared for a David vs. Goliath battle. On one side are all the big corporations with deep pockets to pay big shot agencies to come up with videos, memes, infographics, polls, contests, and what not to keep their audience interested. On the other side is you – an ordinary creative person starting out on social media.
Now, should you really be playing the game the way the big players want you to? Of course not. All established players will make a big deal about buying Likes on Facebook because it hits them where it hurts the most. This is why you should do what David did to Goliath.
Play to your strengths. Change the rules. Do what it takes to succeed without bothering about established conventions. Remember, social media is all about popularity and perception, and a good social media strategy is one that succeeds. On the other hand, the only bad strategy on social media is the one that doesn’t work.
If you intend to share humorous and interesting content on your Facebook page and add real value to the social media experience of your audience, then there is absolutely nothing unethical about buying likes to make your page seem popular to those who attach a lot of importance to these metrics.
Some would like you to believe that the importance of Likes and Retweets has been greatly over exaggerated. Sure, its possible. Yet, the world of social media relies primarily on metrics, data, and numbers to assess the success or failure of a brand’s social media experience. Unless somebody comes up with a better metric that attaches equal importance to quality as well, the number of likes that your page has received is going to be the best indicator of its popularity.
Do you think big companies, reputed brands, and celebrities don’t buy Facebook likes? Sure they do. They just cannot afford a situation where they don’t have as many likes as their competitors or peers. For them, buying likes is a sort of a fail safe option. Yet, they want to keep you away from such strategies. Makes sense? Certainly not.
At the end of the day, buying likes is no different than tipping the waiter to get fast service. If the food is bad, then you probably won’t have fun irrespective of the speed of the service. Speed of service = Likes. Food= Your FB content. Just play it smart for a much-needed boost to your fledgling social media presence.