For all the hype and hoopla about the potential benefits of social media marketing, small businesses owners cannot afford to ignore this small point—social media does not provide quick results.
Sure, you can always get lucky and watch your first infographic on Instagram go viral and attract following from millions of individuals all over the world. While you are at it, you can also hope to win the EuroMillions and National Lottery simultaneously or find hidden treasure in your garden. If you don’t want your strategy to run on sheer luck, then you ought to consider the fact that building traction on social media takes a lot of time and effort.
This is where big corporations with deep pockets outpace smaller businesses in the world of social media. They can simply cut down a few television or paper ads and spend the money setting up a social media department that churns out Facebook posts, Twitter posts, and Instagram updates like clockwork.
Those who cannot afford such an assembly-line setup need to be shrewd and pragmatic when relying on social media to market their products or services. For starters, always remember that social media is all about the personal touch; something that big corporations always lack. With your intimate knowledge about the needs and expectations of your customers, you can fine tune your social strategy to give exactly what the existing and potential customers of your business need.
Secondly, there is no harm relying on little tricks that help your Facebook or Instagram posts gain traction online. Your decision to buy Instagram followers can help you attract those followers who measure quality and performance of businesses on the basis of the number of followers.
This may not be the most sensible way to analyse the pros and cons of a business. However, your job is not to analyse or criticize your potential customers. Your job is to serve them and make them happy with quality products and services. If a harmless trick like buying followers helps you achieve your goal, then so be it.
A word of caution! Don’t’ make the mistake of thinking all social media sites are the same. Having a follower on Facebook is not the same as having a follower on Instagram. Every social media site has unique features and characteristics and caters to a unique audience. Don’t buy followers mindlessly. Be clever, shrewd, and pragmatic to ensure this business decision does not lead to questions about the credibility of your business as a whole.